With 85% of consumers searching for local businesses through the internet1, ensuring that your business invests in quality digital marketing is crucial for connecting with new customers. A tried and true digital marketing tactic that continues to prove its effectiveness is pay-per-click advertising or PPC.
Studies found that consumers clicking on PPC ads have a 50% greater likelihood of making a purchase than organic results on Google1. Working on a PPC strategy with a Google advertising agency in Fort Lauderdale will help your business establish its presence on the digital map!
What is Google Advertising?
One of the most popular and effective forms of PPC is through capitalizing on the Google Ad system. With this form of PPC, businesses bid on specific Google keywords to appear higher on Google rankings so that new consumers can easily find them. With businesses making an average of $2 for every $1 spent on Google Ads2, integrating them into your marketing strategy is truly a no-brainer!
Why Choose a Google Advertising Agency in Fort Lauderdale?
Overall, outsourcing your PPC to professionals has an immense number of benefits for the majority of small to medium-sized businesses. Here are the top five perks of working with a Google advertising agency over an in house position:
1. Avoid Headaches By Hiring a Google Advertising Agency
It may seem like anyone can figure out how to run some Google Ads. And that may be true, but do you want to take the time to learn and not get good results? The learning curve for Google Ads can be quite steep. Beginners dipping their toes into the PPC waters are prone to make mistakes. Whether it’s choosing poor keywords, ignoring trends, or having trouble understanding how to draft quality copy, Google Ads is a difficult platform that takes a lot of time and energy to excel in. Hand the hard stuff over to professionals to take the stress away!
2. Save Precious Time By Outsourcing Your PPC Ads
Time is one of the most important currencies in business. With the sheer number of tasks to complete on an average day, spending hours learning PPC strategy and the minute details that go into the process isn’t the best use of daylight. By outsourcing, you can focus on the much broader, and more important, business goals and marketing strategies.
3. Consistent Results With Full Circle SEM, Google Advertising Agency in Fort Lauderdale
If you’re spending money on ads, you want them to be implemented in a consistently successful manner. Hiring an agency puts the hard decisions in the hands of trained professionals. These professionals have the experience to understand the rapidly changing Google Ad landscape. Pros at keyword trends, analytics, and competitive research deliver results that drive consistent traffic and sales without any guesswork!
4. Working With an Agency is Cost-Effective
Hiring an agency is THE way to go for a better ROI! Think about it… if you choose to hire a PPC professional in-house, you’re heavily spending on the process of recruiting, onboarding and providing benefits and a salary for a new employee. With such a hefty upfront cost, many of the dollars earned through PPC will be lost.
5. Less Commitment When You Outsource
Feeling unfulfilled by your partnership with an agency? Luckily, when you outsource your Google Ads, it is much easier to end a relationship with an agency and seek a new one versus your employees if things aren’t working out.
While there is a potential for success working in-house on Google Ads, it is a risky gamble that is entirely dependent on the size, expertise, and bandwidth of your company.
Partner With Full-Circle SEM For Effective PPC
With years of experience in strategizing for pay-per-click ads, we prioritize close partnerships with our clients to ensure that our online marketing tactics fit your unique business goals. Work with our dynamic team today to get started with rock-solid Google Ads!
Sources:
1 https://www.smallbizgenius.net/by-the-numbers/ppc-stats/#gref
