For brands looking to grow their online presence and their impact, you must be looking for search engine optimization. Rochester marketing agency, Full Circle SEM, is here to share the lesser-known tactics that could make the difference in your website’s SEO performance.
Boosting Page Speed
When was the last time you stuck around for a website to load on your phone if it took more than a few seconds? No one else is waiting around either.
At the end of 2019, 49% of Yahoo’s organic search traffic occurred on a mobile device. Google’s results showed the highest amount at 61% of its mobile traffic, while DuckDuckGo was just behind that with 58%.[1]
Improving page speed is critical to improving the mobile experience where most online searches occur.
Improving Site Engagement
Once visitors arrive at your website, what do they find? They navigate there to get answers, but if the answers are buried in a giant paragraph of text with no breaks and no graphics to break it up, they’re not likely to stick around.
When a visitor stays on the page they clicked or navigates deeper into the website’s content, it tells Google this was a match for their search query. This is what’s called “dwell time.”
To increase dwell time, format written content to be easy to read and digest. Use headings, subheadings, and bullet points.
Create dynamic infographics that offer a bite-sized view of what’s on the page. Embed videos on the page to grab their attention. These are simple but effective ways to increase visitor dwell time.
Navigation Breadcrumbs
New visitors won’t be familiar with how your website is structured. Bread crumb navigation is a sequential outline that appears at the top of the pages.
This reveals how the viewer can navigate backward or to a different section of your website without knowing how they arrived at the current page. In addition, it gives the AI bots an indication that your site is well-organized and cohesive.
Bread crumb navigation usually looks something like this:
Home > Services > SEO > Content Marketing
Install An SSL Certificate
It’s been over eight years since Google started using SSL as a ranking indicator for populating search results and over four years since it’s been mandatory.[2] If your website doesn’t have one or needs an upgrade, this should be at the top of your list.
Increasing site security with an SSL is vital to increase visitor trust, especially when making a purchase. It also serves to protect website data.
Remove Spammy Backlinks To Your Site
Links work like digital referrals. If you collaborate with an industry partner, there would naturally be link sharing. These links are a strong indicator that your site is reliable.
Bad or spammy links can negatively impact your reputation; with people and the algorithm. Your site could be de-indexed if there are fraudulent links still in place.
Go through your links periodically and ensure they’re healthy and operational. There are online tools, such as Linkody, that alert you to new links so you can verify or disavow each one.
Leverage Google Search Console
The Google Search Console won’t directly improve your ranking on search engine results pages, but it will give you access to tools that do. Here, you can discover if the condition of your website is healthy if the links are in good working order, and what your current page ranking is.
Review the data in your Google Search Console on a frequent basis. This data will help you see what keywords and phrases are generating attention so you can adjust your SEO strategy accordingly. It’s a simple fix that can make a big impact.
For Top-Tier Search Engine Optimization, Rochester Trusts The Full Circle Team!
True search engine optimization is a comprehensive, all-encompassing strategy with multiple layers and numerous applications. It isn’t enough to optimize keywords on your homepage.
As a business, every penny you spend on growing your business should work for you. A proven and effective way to increase your visibility and grow your brand is with search engine optimization. Rochester agency, Full Circle, is ready to help you make an impact online. Reach out for a consultation today.
Sources:
[1] https://www.statista.com/statistics/275814/mobile-share-of-organic-search-engine-visits/
[2] https://developers.google.com/search/blog/2014/08/https-as-ranking-signal
