You’re Viewing Posts From
Performance Max campaigns are Google's new form of digital ad. Rolled out to all advertisers in November 2021 after a year in beta, Performance Max campaigns in Google ads allow advertisers to place their ads across all Google-owned properties. For marketers, this...
Google search term reports are a vital resource for every Fort Lauderdale PPC or paid advertising company. And even small changes to these reports—and the data they offer—can have broad ramifications on how you do business. What are Google's Search Term Reports?...
As countless brands compete for the attention of consumers online, staying current on the best marketing tactics is critical. One of these tactics is search retargeting, a marketing tactic that 46% of search engine marketing professionals believe to be underutilized.1...
There’s a reason why 78% of marketers advertise on Google Ads and social media.1 It is one of the best ways to increase brand awareness and reach targeted audiences. Further, it can be done much quicker than using search engine optimization alone. When you’re just...
A little more than a year ago, Google announced that it planned to update its algorithm to incorporate specific user experience criteria. Known as core web vitals, Google would begin to reward or penalize websites for their performance in three areas linked to user...
Start Getting Results