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There’s a reason why 78% of marketers advertise on Google Ads and social media.1 It is one of the best ways to increase brand awareness and reach targeted audiences. Further, it can be done much quicker than using search engine optimization alone. When you’re just...
A little more than a year ago, Google announced that it planned to update its algorithm to incorporate specific user experience criteria. Known as core web vitals, Google would begin to reward or penalize websites for their performance in three areas linked to user...
An estimated 30 to 50 million websites are using Google Analytics. [1] There is no question that this analytics platform gives countless businesses the insight needed to improve their website’s performance, traffic, and lead generation abilities. Here's a brief...
SEO, or search engine optimization, is the process of creating content optimized for ranking highly on search engine results pages like Google or Bing. While large SEO budgets give businesses more opportunities for strategically reaching consumers, it is important to...
Establishing a solid online presence with a website is essential for maintaining relevance in today’s digital marketplace, no matter the size or sector of your business. But with millions of websites already circulating the internet, simply having one isn’t enough to...
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