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In today’s business landscape, 29% of marketers actively use content marketing to generate website traffic. And half of them plan to increase their investment in content marketing this year. [1] If that is one of your goals, repurposing content for marketing can help...
SEO is a well-known term in digital marketing. It usually involves keyword research, content development, and link building. Technical SEO is a vital element of the overarching SEO, albeit sometimes overlooked. It is the foundation of a good website, focusing on...
Two of the most potent tools now accessible for digital advertising are Facebook Ads and Google Ads. Both have unique advantages and could significantly affect your company's internet visibility. But knowing which platform best fits your particular requirements calls...
Paid ads can help you get noticed and connect with new customers, but search engine optimization (SEO) is still the king of digital marketing. According to Forbes, organic clicks account for 45% of all search result clicks.[1] That’s nearly five times as much traffic...
Search engine marketing (SEM) tactics prioritize increasing your visibility in search engines to connect with quality leads and effectively turn them into loyal customers. These digital marketing strategies primarily use pay-per-click (PPC) advertising, though they...
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