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Paid ads can help you get noticed and connect with new customers, but search engine optimization (SEO) is still the king of digital marketing. According to Forbes, organic clicks account for 45% of all search result clicks.[1] That’s nearly five times as much traffic...
Search engine marketing (SEM) tactics prioritize increasing your visibility in search engines to connect with quality leads and effectively turn them into loyal customers. These digital marketing strategies primarily use pay-per-click (PPC) advertising, though they...
All too often, marketers get caught up in creating the perfect paid advertisement that is bound to score the most clicks. However, even though getting a click represents an essential component of pay-per-click (PPC) marketing, it’s only half the battle. There’s a...
Search engine marketing (SEM) services can help get your content to the right audiences and make your campaigns more impactful. One thing to keep in mind, though, is that when it comes to using SEM services, keywords directly affect your overall success and reach. If...
While paid advertising and social media-centric marketing strategies are critical to your brand’s growth trajectory, search engine optimization (SEO) is still king. To earn a top spot on search engine results pages (SERPs), you need to master the art of SEO content...
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