You’re Viewing Posts From

Auhtor: Michelle Ober

Michelle Ober

Justin’s favorite sister-in-law that he “fires” regularly. Director of Content & Social Media for Full Circle SEM.
E-A-T and Local SEO

E-A-T and Local SEO

In 2014, Google announced that content that demonstrated expertise, authoritativeness, and trustworthiness (E-A-T)1 would greatly influence how it evaluated page quality - a ranking factor that contributes to a higher position in search results. How important is E-A-T...

read more
How Often Should I Use GMB Posts?

How Often Should I Use GMB Posts?

Google My Business (GMB) is increasingly becoming the most important tool a local business can use to improve its customer engagement and ranking on Google. Since the COVID-19 pandemic has caused third-party review sites like Yelp to falter,[1] there’s a huge...

read more