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Auhtor: Michelle Ober

Michelle Ober

Justin’s favorite sister-in-law that he “fires” regularly. Director of Content & Social Media for Full Circle SEM.
E-A-T and Local SEO

E-A-T and Local SEO

In 2014, Google announced that content that demonstrated expertise, authoritativeness, and trustworthiness (E-A-T)1 would greatly influence how it evaluated page quality - a ranking factor that contributes to a higher position in search results. How important is E-A-T...

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