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What is PPC Bounce Rate and How Can I Improve It?
If you've been struggling to increase traffic to your site and generate more leads and customers, it could be because of your PPC bounce rate. If...
How You Can Keep Your Content and SEO Strategy Solid Even As Google Makes Algorithm Updates
How You Can Keep Your Content and SEO Strategy Solid Even As Google Makes Algorithm Updates You type something into the Google search bar and immediately get a list of relevant results to your query. What actually happens when you search Google that allows it to give...
Why and How Content Marketing Works
There is no question that content reigns as one of the most impactful strategies for improving your marketing strategy in the saturated digital landscape. Businesses use content for improving their sales, brand awareness, and positioning themselves as an authority of...
Why Use PPC for Lead Generation with Full Circle SEM
Why Use PPC for Lead Generation with Full Circle SEM The marketing community has consistently pushed the idea of an unpaid, organic approach to increasing website traffic. But SEO isn’t always the best method for converting visitors into customers. PPC for lead...
GMB Optimization & Why You Need to Stay On Top of GMB Updates
GMB Optimization & Why You Need to Stay On Top of GMB Updates All business owners know it’s important to be visible on Google, but a free Business Profile on the search engine won’t do much on its own to increase exposure. You must first claim ownership of your...
Social Media Marketing Rochester: The Whirlwind of Social Media Marketing in 2020
Social Media Marketing Rochester: The Whirlwind of Social Media Marketing in 2020 In January 2020, there were 3.8 billion social media users around the globe, an increase of more than 9% over the previous year1. Six months later, the estimate was 3.96 billion social...
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