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PPC Management in Fort Lauderdale: How to Set Your PPC Advertising Budget for Success
Making your way through the digital marketing landscape demands a knowledgeable guide. And this rings especially true in the realm of pay-per-click...
Improving Your Link Building SEO Strategy Is Easier Than You Think
By now it should be obvious: link building is an essential element of any website's SEO strategy. Google openly states that backlinks help their crawlers find a website, ranking it higher in online searches.1 However, creating an effective link-building SEO strategy...
Managing Online Reviews is Critical to Your Business
Since 89% of consumers read online reviews before making a purchase1 and 60% deem them trustworthy or very trustworthy,2 managing online reviews effectively is critical for your business' success. Why Are Online Reviews Important For Businesses? Similar to asking a...
Everything to Know About Google Analytics 4
Google Analytics 4 has been out since October 2021, with plenty of time for the platform to prove its staying power. While the original Analytics is still in use, Google Analytics 4 is the new default and self-styled "next generation" version of the platform. Don't...
Why a Fort Lauderdale PPC Company Must Review Google Search Terms
Google search term reports are a vital resource for every Fort Lauderdale PPC or paid advertising company. And even small changes to these reports—and the data they offer—can have broad ramifications on how you do business. What are Google's Search Term Reports?...
SEO And Misinformation: How Google Fights Misinformation and the Rise of DuckDuckGo
Connections Between SEO And Misinformation Due to the connections between SEO and misinformation on search engines like Google, a number of users are increasingly looking for other search options. With 92% of users turning to Google for search queries,1 Google is most...
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