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Twitter, X, and Other Social Media Musings from an SEM Agency in St. Augustine
It's no secret that the social media landscape has shifted dramatically over the last several months. Throughout 2022, Elon Musk's acquisition of...
Top 5 Misconceptions about Online Reputation Management
Online reputation refers to the customer feedback that a business receives via the Internet. Online reputation management is the practice of monitoring reactions, identifying problems before they manifest and addressing responses that are potentially damaging. ORM is...
Why Aren’t You Using Call Tracking?
Did you know that phone calls still account for a significant portion of conversions from website visits? The good news is that all of those calls are perfectly traceable, and can help you learn where to boost your ad spend, and where to cut back. Measure Your...
Google PR Stunt Feeds Opioid Crisis, Threatens Small Businesses
Update: 2/2020 Google has since removed the ban on addiction treatment advertising, so that's definitely good news. Google eventually moved to a process of vetting treatment centers, as we recommended. They partnered with LegitScript (ugh) in order to certify...
What Are Affiliate Programs?
Are you looking for another opportunity to grow your business? Do you want more people to buy your products? In the online world, there are people with huge amounts of visitors and consistent traffic to their websites. You can easily take advantage of this and get...
Google Primer: Mini smart marketing lessons for the digital marketer or the digital marketer wannabe?
Google unveiled Primer in 2014 as a way to bridge the gap between the rookie and the professional search engine marketer. It was developed to help learn the basics in digital marketing in bite-size pieces AKA a less overwhelming way to learn how to market your...
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