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What Are Performance Max Campaigns In Google Ads?
Performance Max campaigns are Google's new form of digital ad. Rolled out to all advertisers in November 2021 after a year in beta, Performance Max...
PPC Search Retargeting: An Overview
As countless brands compete for the attention of consumers online, staying current on the best marketing tactics is critical. One of these tactics is search retargeting, a marketing tactic that 46% of search engine marketing professionals believe to be underutilized.1...
Using Smart Campaigns As Part Of Your Rochester Google Advertising Plan
There’s a reason why 78% of marketers advertise on Google Ads and social media.1 It is one of the best ways to increase brand awareness and reach targeted audiences. Further, it can be done much quicker than using search engine optimization alone. When you’re just...
Outsourcing Your Content Creation and Search Engine Optimization Fort Lauderdale
There’s a reason why 82% of marketers are actively using content marketing in 20211: it has the potential to increase web traffic, brand reputation, and sales at a lower price than most traditional marketing tactics. Content marketing encompasses creating videos,...
E-A-T and Local SEO
In 2014, Google announced that content that demonstrated expertise, authoritativeness, and trustworthiness (E-A-T)1 would greatly influence how it evaluated page quality - a ranking factor that contributes to a higher position in search results. How important is E-A-T...
What are Core Web Vitals and How Do They Impact Your Business?
A little more than a year ago, Google announced that it planned to update its algorithm to incorporate specific user experience criteria. Known as core web vitals, Google would begin to reward or penalize websites for their performance in three areas linked to user...
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