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Top 5 Misconceptions about Online Reputation Management
Online reputation refers to the customer feedback that a business receives via the Internet. Online reputation management is the practice of...
Social Media Marketing (An Overview)
Social media marketing is a great way to get a lot of exposure, especially when budgets are tight. Utilizing an SEM agency that is also an SMM agency is a smart move as it allows you more options when it comes to marketing your business or website. Because social...
Things to Consider When Choosing a PPC Agency
So you’ve decided to bite the bullet and outsource your PPC campaign management. (Good decision!) Here are a few things to consider when choosing a PPC agency for your ad spend: Is the Agency Certified? An agency really should be a Google AdWords Certified Partner to...
Upgraded URLs in Adwords – an Easier Way to Manage URLS?
The capacity for constant connectivity has completely changed the way that people interact with businesses, meaning that businesses are being forced to compile more data and metrics for the purpose of successfully managing campaign performance. In order to support the...
Using Landing Pages to Increase PPC Conversions
Using multiple landing pages in your PPC campaigns can lead to significantly higher conversion rates as well as lower CPC (cost-per-click). The primary goal is to create a direct relationship between the content on your landing page and your ad. In doing so, it will...
Yahoo Gemini Review
Yahoo Gemini promises a solution for mobile search and native advertising for their “millions of people” that visit Yahoo daily to search for things, read the news and check email, etc. While there are some things we DO like about Yahoo Gemini, right now, the...
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