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Twitter, X, and Other Social Media Musings from an SEM Agency in St. Augustine
It's no secret that the social media landscape has shifted dramatically over the last several months. Throughout 2022, Elon Musk's acquisition of...

Why You Should Use Google Ads
Creating a highly visible brand online isn't something that most business owners clearly understand. With the modern digital landscape undergoing significant evolutions over the years, it can be difficult to know where and how to start your internet marketing journey,...

An Overview Of The New Default Google Responsive Search Ads
Now that everyone has had a chance to fine-tune a strategy for Google's Expanded Text Ads, Google has officially adopted Responsive Search as its new default ad format. While the constant changes always keep marketers and ad buyers on their toes, and we're always...

Why Click PPC Advertising Campaigns Are Still Worth It In 2023
Let's face it, PPC advertising has been a successful marketing tactic for at least the past twenty years. Whether selling physical products or digital goods and services, PPC campaigns are a powerful tool for driving traffic to your website. But after twenty years of...

The Problems with Google – PPC Agency POV
You know those feedback requests you get from Google after you beg for help and get a poorly trained “account rep” who doesn’t actually solve your problem? Usually, I fill them out just to bitch about a bunch of stuff and let them know they’re welcome to contact me....

Data-Driven Content Marketing: The Positive Impact Of Analytics
If you’re a business owner looking ahead to the rest of 2023, you’re probably setting targets and goals for this year and beyond. And, if you’re like most entrepreneurs, one of those goals may be to find a way to increase your customer base through data-driven content...
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