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How BigQuery Can Supercharge Your Google Ads Reporting
If you're managing Google Ads campaigns with a substantial budget, you’ve probably experienced the frustration: Google Ads’ native reporting shows...
Performance Max Campaigns: Pros, Cons, and When to Use Them
Performance Max campaigns have become a hot topic in the world of Google Ads. As Google continues pushing automation and machine learning, this campaign type promises simplified management and improved results across all its networks—Search, Display, YouTube, Gmail,...
How to Create a Full-Funnel Dashboard with Looker Studio and BigQuery
Modern marketing campaigns generate data at every stage—from first click to final sale. But how do you make sense of it all? The answer lies in connecting your data sources and visualizing them in a way that reveals what’s working—and what’s not. That’s where Looker...
The Case for Qualitative Conversion Tracking in a Data-Driven World
In today’s digital landscape, marketers rely heavily on data to guide decision-making. Metrics like impressions, click-through rates, cost per conversion, and bounce rates form the foundation of most marketing reports. However, while these numbers are important, they...
How a PPC Company Can Be the Power Behind Your Small Business
You’ve probably heard all the buzz about search engine optimization (SEO) and the importance of ensuring your company is visible in organic search results. While that’s true, SEO is a long-term strategy involving continuously jockeying with other small business owners...
The Importance of Mobile Optimization in SEM
As of 2024, over 60% of all global internet traffic originates from mobile devices.[1] With that in mind, you must design your search engine marketing (SEM) campaigns with mobile users in mind, or you’ll effectively be ignoring over half of your target audience. Below...
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