In many schools of thought, content marketing and PPC marketing are nearly opposites. While each strategy has its merit and brings something different to the marketing table, in most cases, combining them into one cohesive strategy offers the best of both worlds. But...

PPC management is a project that requires daily optimization, tweaking, updates, and eyeballs on each campaign to optimize them for top performance. However, these tasks all fall under the PPC management category, not necessarily comprehensive PPC marketing. Fort...

Without a doubt, one of the most widely used marketing levers for growing businesses is pay-per-click (PPC) advertising. PPC campaigns can be a great way to drive leads and customers to your business. They also generate more awareness of your products and services. To...

Creating a highly visible brand online isn't something that most business owners clearly understand. With the modern digital landscape undergoing significant evolutions over the years, it can be difficult to know where and how to start your internet marketing journey,...