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Update: 2/2020 Google has since removed the ban on addiction treatment advertising, so that's definitely good news. Google eventually moved to a process of vetting treatment centers, as we recommended. They partnered with LegitScript (ugh) in order to certify...
Advertising on Facebook is a marketing strategy that has become popular among businesses of all sizes, and for good reason. Advertising on this constantly growing social media platform can open up an incredible array of opportunities for your business. Below are a...
Content Marketing is a specific type of marketing strategy designed to provide useful information to an audience. This is in direct contrast to traditional publicity, which is sometimes referred to as “interruption marketing.” In interruption marketing, the goal is to...
The simplest answer to this question is pay-per-click costs as much as you want it to. I realize this is a very vague answer to the question, but it’s also a the reality of the situation. To explain this a little further, we’ll have to take a look at the costs of...
Exactly What is SEM (search engine marketing)? More importantly, what are the two predominant methods that webmasters, online marketing specialists, and everyday marketing departments use to increase a site’s PageRank and a company’s online presence? To answer these...
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