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In today’s digital landscape, marketers rely heavily on data to guide decision-making. Metrics like impressions, click-through rates, cost per conversion, and bounce rates form the foundation of most marketing reports. However, while these numbers are important, they...
Search engine optimization (SEO) is one of the most popular forms of marketing for website owners. However, it can be quite complex with so many elements that factor into SEO, from anchor text and metadata to content quality. As a result, business owners often...
Search engine optimization (SEO) involves much more than keyword research and crafting some great blog posts. You must also weave in some strategic internal links pointing to helpful resources. Here’s everything you need to know about internal linking for SEO,...
SEO is a well-known term in digital marketing. It usually involves keyword research, content development, and link building. Technical SEO is a vital element of the overarching SEO, albeit sometimes overlooked. It is the foundation of a good website, focusing on...
Paid ads can help you get noticed and connect with new customers, but search engine optimization (SEO) is still the king of digital marketing. According to Forbes, organic clicks account for 45% of all search result clicks.[1] That’s nearly five times as much traffic...
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