Why Great SEO Matters: SEO Fort Lauderdale
If you want new customers for your Fort Lauderdale business, you have to make it easy for them to find your website. Whether your business is located online or off, your website is your connection to the world. Your site, though, won’t do you any good if no one can find it.
Nowadays, when people need a product or a service, they look for it online. They use a search engine, usually Google, to find what they need. This is called “organic search,” and it is a crucial way for new customers to find you.
Organic search is even more important to your business than paid advertising. It’s the best way to attract people who need exactly what your business offers. These are the people most likely to become loyal, long-term customers.
When people do a search on Google or another search engine, they almost never look past the first page of results. You will get far more visitors to your website if it shows up on that first page.
The art of getting a website to appear on the first page of search results is called “search engine optimization,” or SEO, for short.
Great SEO is essential for businesses that make money online as well as for businesses that operate in the physical world. For online businesses, the amount of money you can make in PPC advertising is directly related to the traffic you can attract. For both online and offline businesses, the right content will draw people to your site like a magnet.
These are the top SEO strategies used to get sites to appear high up in the search engine results:
Create original and relevant content. “Content” refers to anything that people can read, watch, or listen to on your site. It is important that your content be original. Search engines will rank sites higher when the search engines find original content, and they may penalize the sites severely if the content is duplicated from another site. It is also important that your content be relevant to your business and the needs of the people who come to your site. When the content gives your visitors what they need, they are more likely to become customers.
Use the right keywords. One of the main ways that search engines rank sites is by scanning a site’s content for words and phrases that match what people are looking for. Picking the right combination of keywords is an art. You want to use keywords that are common enough to be searched fairly often, but not so often that your website will get lost in the crowd.
Make the content accessible to search engines. Google and other search engines use automated processes called “spiders” to gather information about the content on your site. Your content won’t help you unless the spiders can see it. You have to present images, videos, and other non-text items on your site in such a way that the spiders can use it.
There are several reasons why a do-it-yourself approach to SEO could hurt a small- or medium-sized business: