There’s a reason why 82% of marketers are actively using content marketing in 20211: it has the potential to increase web traffic, brand reputation, and sales at a lower price than most traditional marketing tactics. Content marketing encompasses creating videos, blogs, infographics, ebooks, and other types of digital content to drive traffic to a business without overtly selling to audiences.
To stand out in today’s saturated digital marketplace, it is essential to distribute digital content that is expertly crafted and optimized to rank highly on search engines for visibility. This is where the expertise of a content and search engine optimization Fort Lauderdale agency comes into play.
Continued after video:
What Are The Benefits Of Outsourcing SEO And Content Creation to a Fort Lauderdale Agency?
Ever heard the advice to work ON your business instead of IN it?
This is especially the case for SEO and content creation since it takes a unique skill set and eye for marketing to effectively use these strategies to your business’s advantage. In fact, 52% of marketers outsource at least one facet of the content marketing process in 2021.2
Let’s dive into some of the key benefits of working with a reputable content creation agency:
#1: More Energy To Grow Other Parts Of Your Business
Without getting bogged down by day-to-day SEO and content tasks such as keyword research, link-building, and copywriting, you have a lot more time to focus on big-picture ideas and goals for your business’s marketing strategy. Outsourcing these tasks is especially helpful for small teams already wearing multiple hats in running their operation.
#2: Improved Brand Reputation and Credibility
Creating digital content that offers audiences new ideas, stories, and advice is crucial for showcasing your brand’s credibility and personality. This is accomplished with the assistance of a stellar content creation agency partnership.
This is because professional writers and storytellers have the skills needed to help brands formulate content ideas, establish a strong brand voice, hone in on a consistent writing style, and of course, implement impeccable grammar and editing. This will improve your reputation and credibility with ease.
#3: Increased Web Traffic And Clicks
Implementing effective SEO tactics in your content is a must for increasing your digital traffic and overall brand awareness. This is because the #1 result on Google grabs 31.7% of the clicks,3 which means that ranking on the first few pages of search engines is essential for gathering any substantial amount of traffic and leads.
But without a solid background in SEO and the time to keep up with the latest of Google’s changing algorithms, this is nearly an impossible feat to accomplish alone. Outsourcing to professionals that understand the SEO landscape like the back of their hand means that your content’s SEO can perform to the best of its abilities.
#4: Access To Experienced Marketers
Outsourcing to an agency full of marketing experts grants you access to the best minds in the marketing field. Many offer a proven track record of transforming a business’s content strategy. This is an endeavor that companies with only a few months of marketing experience cannot replicate.
Even better, many agencies tailor their level of involvement following their client’s wishes. Thus making themselves available only when needed to bounce new content ideas off of or plan long-term content strategies with.
#5: Extremely Cost-Effective
When you consider the hours of time and money you’ll save, the return on investment of outsourcing your content and SEO to an agency is unmatched! Think about the time saved in crafting content and researching SEO best practices, plus all of the money saved from hiring and onboarding a full-time marketing specialist yourself.
What Kinds Of Content Marketing Services Can Your Business Outsource?
Every digital marketing agency brings different abilities to the table when helping brands with SEO and content creation. Nonetheless, a few of the services commonly found in agencies include content writing and copywriting for blogs, articles, social media posts, landing pages, and a slew of skills and services related to the data and analytics side of marketing and SEO.
Full Circle SEM Offers Search Engine Optimization Fort Lauderdale Businesses Can Trust
There is no question that outsourcing content and SEO is the way for small to medium-sized businesses of all industry sectors. Here at Full Circle SEM, we offer so much more than what you could get from any run-of-the-mill content creation agency.
As a full-service search engine optimization marketing company, we help clients with a wide range of specializations. This includes pay-per-click, call tracking, social media marketing, video marketing, and more. To learn more about how we can transform your content and SEO strategy, schedule a free consultation today!
Sources:
[1] https://blog.hubspot.com/marketing/state-of-content-marketing-infographic
[2] https://www.oberlo.com/blog/content-marketing-statistics
[3] https://backlinko.com/google-ctr-stats
