Blog Search
The simplest answer to this question is pay-per-click costs as much as you want it to. I realize this is a very vague answer to the question, but it’s also a the reality of the situation. To explain this a little further, we’ll have to take a look at the costs of...
During the early days of the Web, companies that wanted to advertise online did so mainly by purchasing space on websites to use for displaying banner ads. This type of advertising could be hit-or-miss; many of the people who viewed a company’s banner might have...
One of the more popular forms of advertising is currently pay per click marketing. Some of the perceived advantages of PPC marketing is that the business only needs to pay for people who actually visit their site instead of just paying for general advertising. PPC is...
Performance Max campaigns have become a hot topic in the world of Google Ads. As Google continues pushing automation and machine learning, this campaign type promises simplified management and improved results across all its networks—Search, Display, YouTube, Gmail,...
In today’s digital landscape, marketers rely heavily on data to guide decision-making. Metrics like impressions, click-through rates, cost per conversion, and bounce rates form the foundation of most marketing reports. However, while these numbers are important, they...
Start Getting Results