Full Circle SEM

PPC Questionnaire

Please complete this form as thoroughly as possible to help us optimize your PPC campaigns. Where applicable, guidance is provided for each field.

"*" indicates required fields

Basic Information

Company/Business Name*

Enter the name of your company or business.

Your Full Name*

Provide your full name of the primary contact.

Phone Number*

Include a number where we can easily reach you.

Email Address*

Provide a reliable email address for correspondence.

Website URL*

Link to your company website.

How many years have you been in business?*

Specify the number of years your business has been active.

Account Details

Do you have any existing Google Ads Account?*

If yes, provide the 10-digit Customer ID and we will send you a request for access. For instructions click here.

Do you have any existing Google Analytics Account?*

Add [email protected] and [email protected] with Admin permissions. For instructions click here.

Google Tag Manager Access:*

Add [email protected] and [email protected] with Admin permissions. For instructions click here.

Google My Business Access:*

Add [email protected] and [email protected] as a manager. For instructions click here.

Google Search Console Access:*

Add [email protected] and [email protected] with Full access. For instructions click here.

Website

Website Access:*

(Provide access details, such as CMS login or FTP if applicable.) Add [email protected] as a user with Admin privileges

URLs to any landing pages you have:*

Website Framework:*

(Specify the platform used, e.g., WordPress, Shopify, Wix, etc.)

Who manages the website?*

(Please provide contacts name, phone number, and email address)

Branding and Messaging

Branding & Messaging

Optional: Provide any specific slogan or tagline.

What is your business’s unique selling proposition?*

Explain what makes your business stand out.

Who are your main competitors and what (if anything) would you like us to know about them?*

List competitors and provide relevant details.

Describe your ideal customer(s).*

Define your target audience based on demographics, behavior, etc.

What are the core services that you would like to promote?*

Mention the primary services you wish to advertise.

Do you have any special offers and/or guarantees?*

Include details about discounts, offers, or guarantees.

Is there anything else you want us to know about your business?*

Is there anything else you want us to know about your business?

Budget & Campaign Goals

What is your monthly budget for your entire pay per click account?*

Enter your budget in USD.

If we are promoting multiple services, how much do you want to allocate per month to each service?

(Optional: Provide specific allocations.)

What is your desired cost per acquisition (CPA) or lead?*

(It’s okay if you don’t have a target yet.)

What is the goal of your pay per click campaigns? (Check all that apply)*

Targeting Information & Call Tracking

Which geographical regions would you like to target?*

(Specify regions, cities, or zip codes.)

What days and times would you like your ads to run?*

(Example: Monday-Friday, 9 AM-5 PM.)

Are you an ecommerce company?*

(If yes, confirm if you have a data feed and a Google Merchant Center account set up.)

Are you currently using call tracking?*

(If yes, specify the vendor.) If we will be implementing or continuing with call tracking best practices for call tracking include porting your main number to Call Tracking Metrics (CTM). This is a simple process, and you maintain ownership of your numbers and account.

Email Address for all employees who will be answering calls and responsible for scoring incoming calls*

When a call/lead is received, your team will login and score the call/lead, this data will be used to continually improve your accounts performance and is a crucial component. If we are not integrating call scoring, your team will need to provide qualitative data manually by email when a call/ lead is received.

Please list up to 15 target keyword, or phrases your ideal customers might type into Google.*

If you have experience running PPC for this business, what worked and what didn’t? (Optional)