SEO, or search engine optimization, is the process of creating content optimized for ranking highly on search engine results pages like Google or Bing. While large SEO budgets give businesses more opportunities for strategically reaching consumers, it is important to note that when done right, Rochester SEO services can be easily accessible at any price point.
Why Do Small Businesses Need SEO?
Standing out against the saturation of digital content can be challenging, especially for small to medium-sized businesses in the beginning stages of growing their business and online presence. Search engine optimization is one of the most affordable and successful ways to increase site traffic, user experience, and brand awareness, with 64% of marketers investing time into SEO in 2021.[1]
4 Ways To Implement SEO On A Budget
Businesses with smaller budgets shouldn’t have to sacrifice their SEO strategy. Here are 4 ideas for SEO without a hefty price tag:
#1: Keyword Research Is A Must
One of the most powerful SEO strategies for businesses to focus on is to include relevant keywords within blogs, landing pages, and titles of their online content. When content and websites integrate the words or phrases commonly used by their audiences as search terms, they increase their chances of showing up higher on the SERPs pages.
The two types of keywords are single keywords and long-tail keywords. For smaller businesses and budgets, long-tail keywords are the best type of keyword to focus on. Long-tails are more detailed and specific, as compared to single keywords. Not only are long-tail keywords much less competitive for ranking purposes than single-word keywords, but they also lend themselves well to the ever-growing number of voice search queries.
#2: Create High-Quality Content
Since Google algorithms reward content that provides the most value for its audiences, creating quality content rich with keywords and relevant information is essential for ranking highly on search engines. Unless a business is shelling out the big bucks for a high-production video, the beauty of content creation is that it doesn’t cost much to make at all.
Some impactful yet affordable content ideas for SEO include blog posts, infographics, and frequently asked question pages. When creating content, it is important to remember that quality over quantity is undoubtedly the best technique for long-term SEO success.
#3: Make Use Of Local SEO
Achieving high rankings on a local scale is an impactful SEO strategy for smaller and brick-and-mortar businesses looking to connect with their communities. Since almost half (46%) of all Google searches are looking for local information, establishing a business’s local presence is a great place to start. [2]
This can be accomplished by setting up a Google Business Profile, integrating local keywords into content, and creating location-specific content. It is also equally important to ensure that a business’s address, hours of operation, and parking instructions are up-to-date online. None of these tactics require much money or time.
#4: Outsource SEO Services
For small businesses just starting out with their SEO strategy, outsourcing is undoubtedly one of the most cost-effective tactics. This is because the upfront costs of hiring an agency to assist with SEO will pay for themselves over time. Think about it: it takes a lot of money to hire, onboard, and provide a full-time salary for an SEO specialist to join a team, all of which can be cut from the budget when outsourcing to an agency.
Not only this but implementing a solid SEO plan without proper training comes with quite the learning curve. It takes ample resources, time, trial and error, and patience for brands to see the results they desire. Hiring professionals with years of SEO experience means any pricey SEO mistakes are avoided with great results from the beginning.
Rochester SEO Services For Any Budget
A small budget doesn’t have to equate to a low-quality SEO plan. Full Circle SEM is driven to help businesses of any size and price point find the best fit SEO strategy. For a free consultation to learn more about our wide range of SEO marketing services, contact our versatile team today.
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