Results for "ppc"

In many schools of thought, content marketing and PPC marketing are nearly opposites. While each strategy has its merit and brings something different to the marketing table, in most cases, combining them into one cohesive strategy offers the best of both worlds. But...

PPC management is a project that requires daily optimization, tweaking, updates, and eyeballs on each campaign to optimize them for top performance. However, these tasks all fall under the PPC management category, not necessarily comprehensive PPC marketing. Fort...

Without a doubt, one of the most widely used marketing levers for growing businesses is pay-per-click (PPC) advertising. PPC campaigns can be a great way to drive leads and customers to your business. They also generate more awareness of your products and services. To...

Let's face it, PPC advertising has been a successful marketing tactic for at least the past twenty years. Whether selling physical products or digital goods and services, PPC campaigns are a powerful tool for driving traffic to your website. But after twenty years of...

You know those feedback requests you get from Google after you beg for help and get a poorly trained “account rep” who doesn’t actually solve your problem? Usually, I fill them out just to bitch about a bunch of stuff and let them know they’re welcome to contact me....