Results for "ppc"

Every strong PPC campaign is built on the back of PPC keywords. How keywords and phrases are selected will enhance the relevance of which ads the search engine provider serves to match searches. But, what's the best method of choosing PPC keywords? Keywords are one...

Business owners running PPC in Rochester don’t want to miss this breakdown of Google’s Responsive Search Ads (RSAs). Are they better or worse than the old Extended Text Ads? What are the best features? Here’s everything you need to know if you’re running your own...

Taking the conventional approach to digital marketing and ad buying will only put you in the same race as all of your competition and the noise. It’s better to run and win an online race of your own making and to do that, you have to think outside the box. That’s what...

If you've been struggling to increase traffic to your site and generate more leads and customers, it could be because of your PPC bounce rate. If visitors come to your site from a PPC ad and quickly "bounce off," you're missing out on a chance to convert them. What is...

Google search term reports are a vital resource for every Fort Lauderdale PPC or paid advertising company. And even small changes to these reports—and the data they offer—can have broad ramifications on how you do business. What are Google's Search Term Reports?...