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Taking the conventional approach to digital marketing and ad buying will only put you in the same race as all of your competition and the noise. It’s better to run and win an online race of your own making and to do that, you have to think outside the box. That’s what...
If you've been struggling to increase traffic to your site and generate more leads and customers, it could be because of your PPC bounce rate. If visitors come to your site from a PPC ad and quickly "bounce off," you're missing out on a chance to convert them. What is...
Google search term reports are a vital resource for every Fort Lauderdale PPC or paid advertising company. And even small changes to these reports—and the data they offer—can have broad ramifications on how you do business. What are Google's Search Term Reports?...
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As countless brands compete for the attention of consumers online, staying current on the best marketing tactics is critical. One of these tactics is search retargeting, a marketing tactic that 46% of search engine marketing professionals believe to be underutilized.1...
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