Google unveiled Primer in 2014 as a way to bridge the gap between the rookie and the professional search engine marketer. It was developed to help learn the basics in digital marketing in bite-size pieces AKA a less overwhelming way to learn how to market your...
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Category: adwords
Succeeding With Facebook Advertising
Advertising on Facebook is a marketing strategy that has become popular among businesses of all sizes, and for good reason. Advertising on this constantly growing social media platform can open up an incredible array of opportunities for your business. Below are a...
An Overview of Content Marketing
Content Marketing is a specific type of marketing strategy designed to provide useful information to an audience. This is in direct contrast to traditional publicity, which is sometimes referred to as “interruption marketing.” In interruption marketing, the goal is to...
The Value of Web Analytics
Web analytics is essential to any type of search engine marketing, particularly your PPC (pay-per-click) campaigns. It's imperative to know where your traffic is coming from, the density of traffic, and the time of the day your traffic is densest. You want to know...
Things to Consider When Choosing a PPC Agency
So you’ve decided to bite the bullet and outsource your PPC campaign management. (Good decision!) Here are a few things to consider when choosing a PPC agency for your ad spend: Is the Agency Certified? An agency really should be a Google AdWords Certified Partner to...
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