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Category: Customer Relationship Management

Using Landing Pages to Increase PPC Conversions

Using Landing Pages to Increase PPC Conversions

Using multiple landing pages in your PPC campaigns can lead to significantly higher conversion rates as well as lower CPC (cost-per-click). The primary goal is to create a direct relationship between the content on your landing page and your ad. In doing so, it will...

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Yahoo Gemini Review

Yahoo Gemini Review

Yahoo Gemini promises a solution for mobile search and native advertising for their “millions of people” that visit Yahoo daily to search for things, read the news and check email, etc. While there are some things we DO like about Yahoo Gemini, right now, the...

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Customer Relationship Management

Customer Relationship Management

If you are a business with more than one customer, there is a need for customer relationship management (CRM). With a properly set up CRM, a business will be able to manage a company’s interactions with current and prospective customers easily and efficiently. Good...

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Using PPC for Lead Generation

Using PPC for Lead Generation

We all want our business to grow but what is the best way to get people to know about your business? SEO is great for getting your site to show up in organic searches, but how do you stay on the very top? Pay-per-click advertising has really become the new standard in...

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