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Category: Full Circle SEM Blog

Why Is Phone Call Tracking Important?

Why Is Phone Call Tracking Important?

So you leaped pay-per-click advertising, but how do you know if that PPC advertising is effective? Sure, your phone may be ringing more, but which campaign, or more specifically, which keyword or the search term, is driving more people to your site and leading them to...

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What Does PPC Cost?

What Does PPC Cost?

The simplest answer to this question is pay-per-click costs as much as you want it to. I realize this is a very vague answer to the question, but it’s also a the reality of the situation. To explain this a little further, we’ll have to take a look at the costs of...

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What is SEM?

What is SEM?

Exactly what is SEM (search engine marketing)? More importantly, what are the two predominant methods that webmasters, online marketing specialists and everyday marketing departments use to increase a site’s PageRank and a company’s online presence? In order to answer...

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PPC Advertising Back Story

PPC Advertising Back Story

During the early days of the Web, companies that wanted to advertise online did so mainly by purchasing space on websites to use for displaying banner ads. This type of advertising could be hit-or-miss; many of the people who viewed a company’s banner might have...

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