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So you’ve decided to bite the bullet and outsource your PPC campaign management. (Good decision!) Here are a few things to consider when choosing a PPC agency for your ad spend: Is the Agency Certified? An agency really should be a Google AdWords Certified Partner to...
The capacity for constant connectivity has completely changed the way that people interact with businesses, meaning that businesses are being forced to compile more data and metrics for the purpose of successfully managing campaign performance. In order to support the...
Using multiple landing pages in your PPC campaigns can lead to significantly higher conversion rates as well as lower CPC (cost-per-click). The primary goal is to create a direct relationship between the content on your landing page and your ad. In doing so, it will...
Yahoo Gemini promises a solution for mobile search and native advertising for their “millions of people” that visit Yahoo daily to search for things, read the news and check email, etc. While there are some things we DO like about Yahoo Gemini, right now, the...
If you are a business with more than one customer, there is a need for customer relationship management (CRM). With a properly set up CRM, a business will be able to manage a company’s interactions with current and prospective customers easily and efficiently. Good...
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