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Solely having a website isn’t enough anymore. If your website isn’t working for you (as in actually driving people to call you, order your product, or fill out a web form) then you aren’t utilizing your site to its fullest potential. While conversions can be measured...
Many businesses think that all they need is a website in order to have a presence on the web, but sadly, that's simply not the case, and it hasn't been that way for a loooong time. Adding relevant content to your site weekly, biweekly or monthly is a great way to...
Online reputation refers to the customer feedback that a business receives via the Internet. Online reputation management is the practice of monitoring reactions, identifying problems before they manifest and addressing responses that are potentially damaging. ORM is...
Did you know that phone calls still account for a significant portion of conversions from website visits? The good news is that all of those calls are perfectly traceable, and can help you learn where to boost your ad spend, and where to cut back. Measure Your...
Update: 2/2020 Google has since removed the ban on addiction treatment advertising, so that's definitely good news. Google eventually moved to a process of vetting treatment centers, as we recommended. They partnered with LegitScript (ugh) in order to certify...
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