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Category: increase ppc conversions

Things to Consider When Choosing a PPC Agency

Things to Consider When Choosing a PPC Agency

by | Oct 1, 2015 |

So you’ve decided to bite the bullet and outsource your PPC campaign management. (Good decision!) Here are a few things to consider when choosing a PPC agency for your ad spend: Is the Agency Certified? An agency really should be a Google AdWords Certified Partner to...

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Using Landing Pages to Increase PPC Conversions

Using Landing Pages to Increase PPC Conversions

by | Sep 3, 2015 |

Using multiple landing pages in your PPC campaigns can lead to significantly higher conversion rates as well as lower CPC (cost-per-click). The primary goal is to create a direct relationship between the content on your landing page and your ad. In doing so, it will...

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