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Category: metric-driven marketing

Succeeding With Facebook Advertising

Succeeding With Facebook Advertising

Advertising on Facebook is a marketing strategy that has become popular among businesses of all sizes, and for good reason. Advertising on this constantly growing social media platform can open up an incredible array of opportunities for your business. Below are a...

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The Value of Web Analytics

The Value of Web Analytics

Web analytics is essential to any type of search engine marketing, particularly your PPC (pay-per-click) campaigns. It's imperative to know where your traffic is coming from, the density of traffic, and the time of the day your traffic is densest. You want to know...

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