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Category: phone call tracking

Things to Consider When Choosing a PPC Agency

Things to Consider When Choosing a PPC Agency

So you’ve decided to bite the bullet and outsource your PPC campaign management. (Good decision!) Here are a few things to consider when choosing a PPC agency for your ad spend: Is the Agency Certified? An agency really should be a Google AdWords Certified Partner to...

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Why Is Phone Call Tracking Important?

Why Is Phone Call Tracking Important?

So you leaped pay-per-click advertising, but how do you know if that PPC advertising is effective? Sure, your phone may be ringing more, but which campaign, or more specifically, which keyword or the search term, is driving more people to your site and leading them to...

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