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Category: SEM

Using PPC for Lead Generation

Using PPC for Lead Generation

We all want our business to grow but what is the best way to get people to know about your business? SEO is great for getting your site to show up in organic searches, but how do you stay on the very top? Pay-per-click advertising has really become the new standard in...

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Should I Outsource PPC Management?

Should I Outsource PPC Management?

There comes a time in every business where you need to decide what to do about internet marketing. Internet marketing is not a fad. It’s not going away. If anything it’s becoming more mainstream because of its affordability and track-ability for lead generation and...

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The Benefits of Online Marketing

The Benefits of Online Marketing

We could spend literally all day talking about the benefits of online marketing. Instead, we'll provide you with a short description of the top 3 reasons why your business should be utilizing online marketing. We have a website – why do we need to pay for people to...

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Why Is Phone Call Tracking Important?

Why Is Phone Call Tracking Important?

So you leaped pay-per-click advertising, but how do you know if that PPC advertising is effective? Sure, your phone may be ringing more, but which campaign, or more specifically, which keyword or the search term, is driving more people to your site and leading them to...

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