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The capacity for constant connectivity has completely changed the way that people interact with businesses, meaning that businesses are being forced to compile more data and metrics for the purpose of successfully managing campaign performance. In order to support the...
Using multiple landing pages in your PPC campaigns can lead to significantly higher conversion rates as well as lower CPC (cost-per-click). The primary goal is to create a direct relationship between the content on your landing page and your ad. In doing so, it will...
If you are a business with more than one customer, there is a need for customer relationship management (CRM). With a properly set up CRM, a business will be able to manage a company’s interactions with current and prospective customers easily and efficiently. Good...
We could spend literally all day talking about the benefits of online marketing. Instead, we'll provide you with a short description of the top 3 reasons why your business should be utilizing online marketing. We have a website – why do we need to pay for people to...
The simplest answer to this question is pay-per-click costs as much as you want it to. I realize this is a very vague answer to the question, but it’s also a the reality of the situation. To explain this a little further, we’ll have to take a look at the costs of...
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