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Advertising on Facebook is a marketing strategy that has become popular among businesses of all sizes, and for good reason. Advertising on this constantly growing social media platform can open up an incredible array of opportunities for your business. Below are a...
Content Marketing is a specific type of marketing strategy designed to provide useful information to an audience. This is in direct contrast to traditional publicity, which is sometimes referred to as “interruption marketing.” In interruption marketing, the goal is to...
Web analytics is essential to any type of search engine marketing, particularly your PPC (pay-per-click) campaigns. It's imperative to know where your traffic is coming from, the density of traffic, and the time of the day your traffic is densest. You want to know...
Social media marketing is a great way to get a lot of exposure, especially when budgets are tight. Utilizing an SEM agency that is also an SMM agency is a smart move as it allows you more options when it comes to marketing your business or website. Because social...
So you’ve decided to bite the bullet and outsource your PPC campaign management. (Good decision!) Here are a few things to consider when choosing a PPC agency for your ad spend: Is the Agency Certified? An agency really should be a Google AdWords Certified Partner to...
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