Creating a strong internet presence for your Rochester business is key to successful marketing. The internet, more specifically, search engines, is the most direct way for new customers to find your business. It has been found that search is the leading way to gain traffic and is shockingly 300% more effective than social media. [1]
With your business’s online content comes the importance of a comprehensive SEO strategy, the process of ranking higher and more easily reaching target audiences on SERPs (search engine results pages). SEO Services in Rochester is more important for your business’s success than ever before, and we want to help! With offices in Rochester AND Fort Lauderdale, the beauty of working with Full Circle SEM is that you don’t have to be located near us for us to be able to help your business.
What Are the Benefits of Search Engine Optimization (SEO Services in Rochester)?
Numerous advantages come with a strong SEO strategy and utilizing our services. Some of the major benefits of SEO include:
Increased Visibility
Just about any brand can create compelling ads and engaging content. But with the sheer saturation of search engines, your target audience won’t easily find you without SEO! Overall, studies show that over 25% of the people that are searching on Google are going to click on the first organic result that shows up. [2] That’s a lot! Thus, it is essential to utilize strategic keywords to boost your content higher on search results. With increased visibility comes more traffic to your website and, in turn, more sales your way.
Customer Trust and Credibility
When your business consistently ranks high on search engines, consumers trust the credibility of your content. Maintaining a spot towards the top of SERPs allows consumers to recognize your name, in turn, learning about what you offer and legitimizing your credibility as a leader in your business sector.
Cost-Effective Tactic
Say goodbye to excessive amounts of paid advertisements and hello to SEO strategy! While pay-per-click ads effectively drive traffic to your business, SEO strategy is crucial for creating an internet presence that withstands the test of time. In general, the practice is much more cost-effective than constantly purchasing ads as well, as one study found that 40% of businesses using SEO are paying less than $1,000 per month to do so. [3] A healthy combination of both tactics is a recipe for success in digital marketing.
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Competitive Edge of SEO Services in Rochester
SEO is the way to go if you want to get ahead or keep up with the competition. Utilizing strategic keywords allows you to be seen and heard above your competitors that might be late to the SEO game. Whether or not your competitors implement a marketing strategy similar to yours, SEO ensures that you are seen quickly on search pages by the most relevant customers in your industry.
The Importance of SEO Services in Rochester
All in all, an effective SEO strategy is a necessity to stay relevant in your business sector. Implementing SEO tactics naturally and strategically is just as important as using them in the first place. As SEO is becoming more necessary for companies and more complex to comprehend, investing in SEO Services with a reputable and successful agency is key.
Get Started with Full Circle SEM!
We take the guesswork out of search engine optimization. Our team works collaboratively to deliver real, tangible results to our clients. Contact us today to learn more about how we can help make your business more visible online.
Sources:
[1] https://blog.hubspot.com/marketing/tabid/6307/bid/1514/paid-search-vs-organic-search.aspx
[2] https://www.searchenginejournal.com/google-first-page-clicks/374516/#close
[3] https://searchengineland.com/much-seo-cost-277110
