Local PPC Advertising

Local PPC advertising is an excellent way for both local and nationwide businesses to target specific areas to get more customers.

Employing a Local pay per click strategy allows you to quickly and efficiently target a geographic area for both standard conversions, and also specific sales and promotions.

With PPC, you won’t have to wait for your SEO to improve to get noticed by a particular audience; you can quickly and easily appear at the top of search engines.

Local Pay Per Click Advertising Saves You Money

When you narrow your audience by using local PPC advertising instead of broad, nationwide PPC advertising, it saves you money. It also makes you more visible to the people who are most likely to spend money on your business. Local PPC also allows you to focus on specific sales, locations, and promotions, and audiences, and track conversions in real-time.

Local PPC marketing allows you to promote different sales in different geographical areas, working well with a larger marketing strategy. Using local PPC ads will also allow you to compete with large companies that have a more substantial marketing budget. They allow you to appear alongside (or possibly even ahead of) competition you may not be able to beat with organic SEO techniques.

Why Local PPC Ads Are so Effective

Local PPC advertising allows for a much more specific strategy when compared to SEO; you can choose the specific audience you want, as well as exact searches or keywords to lead to your company. You are also able to utilize time-sensitive discounts, promotions, and specials with local PPC that might not be effective with other marketing styles. But even more, you can turn it up or down with almost immediate results – which helps if you’re unable to keep up with leads, which is a great problem to have!

How Local PPC Advertising Enhances Other Marketing Services

You can utilize local PPC advertising on its own, but it usually is a fraction of a larger marketing plan. Full Circle SEM offers a complete range of service options so that you can create and implement an effective marketing strategy all in one place. For a full list of offerings, check out all of our available services.

Social Media Marketing

Local PPC advertising compliments social media marketing exceptionally well. Social media marketing and local PPC advertising can make your business more visible to areas that you target. And both local PPC advertising and social media marketing are great for tracking conversions and finding out what works best for your specific marketing plan.

Phone Call Tracking

Most local businesses still rely heavily on phone calls to make sales or appointments. Phone call tracking is just one of the ways Full Circle SEM tracks offline conversions. Phone call tracking works well with local PPC advertising, especially when you utilize dynamic tracking numbers on your ads. You will be able to track conversions much more accurately if you combine phone call tracking with your local PPC advertising.

Search Engine Optimization

Search engine optimization is a necessity. Full Circle SEM can make sure everything about your website is optimized for search engines, from the backend and design to the content that you feature on your pages. SEO is continually evolving, and so we must also continuously learn, change, and adapt to the best practices. While some companies are stuck in old SEO habits, Full Circle SEM makes sure we are using the most effective techniques, based on the latest advancements in the field.

Why Choose Full Circle SEM

Full Circle SEM was founded as a PPC company but has branched out to include a wide range of services. Full Circle SEM has everything in one place, so you can be sure that your conversions are being tracked accurately, and that every part of your marketing plan creates a cohesive strategy. Eager to capture more local leads for your business? It’s time we work together.

If you’re ready to take your brand to the next level, call 888-757-2714 or contact us here today.