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Top 4 Key Website Engagement Metrics
You measure almost anything on your website—traffic, bounces, clicks, etc. Evaluating engagement metrics is when you determine what happens after a...
Top 4 Key Website Engagement Metrics
You measure almost anything on your website—traffic, bounces, clicks, etc. Evaluating engagement metrics is when you determine what happens after a searcher arrives on your website. Essentially, you measure whether or not your website is as effective as possible. With...
Content Marketing In 2022: The Quick and Dirty Guide To Trends and Strategy
No one disputes that content is king. But how you leverage it within your content marketing strategy follows an ever-changing demand. With all the noise online, it’s critical to get ahead of the trends and prepare a comprehensive strategy to match. Don’t get stuck in...
Google Search Trends for 2021
Trends in Search for 2021 Paying attention to Google search trends holds much potential value for content marketing. It all starts with identifying trends at the query level. Once you have those, you can create content that focuses on a query you know will be trending...
Why Time Spent on Site Matters and Using Google Analytics
"Time spent on site" is often mentioned in the context of digital marketing. Also known as average time on site or average session duration, time spent on site is usually discussed with bounce rate and time on page. Together, these indicate whether your visitors enjoy...
Why Building Trust Online is Vital For Your Business
With so many questionable or scam sites out there, consumers are wary of shopping from new and unfamiliar companies. That's why building trust online is vital for all businesses, especially small businesses. No matter how engaging your content is, how mobile-friendly...
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