Search Engine Optimization or SEO has become the go-to marketing strategy for many companies looking to drive traffic without buying clicks directly. While we still feel PPC is hands-down the best value for your advertising dollars, there's no question that every site should have an SEO strategy in place. Full Circle SEM has a slightly different philosophy when it comes to SEO, it's not so much that our strategy is different than our competitors, it's more about transparency and honesty. If you're looking for high-volume SEO results in a short period of time, centering on high-volume backlinking and massive content spinning strategies... we're not the partner for you. If you're looking to build a genuinely functional site that provides a superior customer experience and inherently increases in (SEO) value... we can help.
Let's rewind a bit and address what SEO truly is, evaluate it's history, where it is today and ultimately why our strategy is a little different from the rest. "Back in the day", which really wasn't too long ago, search engines were limited in their indexing of sites and their content. Processors weren't as fast as they are today and data storage wasn't as cheap, so the search engines had to come up with shortcuts in order to efficiently index every site and produce relevant search results, quickly. In order to do so, they relied on META tags and other page elements to help them quickly identify the category of a site, and the subject of any particular page. These shortcuts laid the groundwork for a now booming industry that has been branded SEO. What began as an honest effort to better align relevant websites with user searches, has now transitioned into an industry of trying to fool the search engines into thinking your site has more authority than it deserves.
The underlying framework of a site and how content is organized and displayed still play a major role in SEO and you should continue to follow best practices set forth by the search engines. However, with processing and data storage advancements, the search engine shortcuts aren't nearly as important as they used to be. So what is SEO today? Well, it's evolved into generating backlinks (links to your site) and content spinning (generating tons of crappy content full of keywords you want to rank for). Full Circle SEM is first and foremost a customer of the internet, so although we know how, we're not going to help customers create false authority to rank higher for certain keywords... because we use search engines, too, and we want to see the best search results, not the search results that spent the most money faking relevancy. If you want to spend money to generate traffic: Just use Pay Per Click. PPC produces better results, it's much more quantifiable and the ROI is almost always higher.
While we're certainly not on any moral crusade to "fix" the SEO industry, we've decided that our SEO efforts will be much more aligned with the concept of simply building better websites. Judging by our success so far, it appears that plenty of SEO customers seem to feel the same way. SEO should be less about buying links and content and more about putting together a functional site that appeals to the site's target audience by answering questions, offering opinions and advice, and just being useful in general. Why spend time, money and effort buying links and articles in bulk, when you could have applied the same resources to just listening to your customer base and generating content that is engaging enough to be shared naturally? The search engines and customers alike prefer unique, engaging websites, and that's what we can help you create.
If your definition of SEO is more about creating a better customer experience and appealing to a wider audience, then Full Circle SEM may be the partner for you.