The Beauty of Web Analytics
Web analytics will tell you where your sales are coming from, who’s clicking what… or how many clicks your contact form gets on even-numbered Wednesday’s after a full moon… seriously.
Whether or not you’re paying attention to it, or even housing it anywhere, your website is generating a ton of invaluable information. With the right analytics in place, you’ll never wonder which advertising dollars are pulling their weight and which ones aren’t.
“Web analytics offer accountability to your advertising dollars…”
Web analytics offer accountability to your advertising dollars, and the myriad of advertisers trying to spend those dollars. Data puts you in control of your advertising spend and removes the uncertainty of spending money on certain channels or sources.
Analyzing Your Marketing Spend
If someone offers you 10,000 unique impressions for $100, that may sound like a great deal: who wouldn’t want to get their brand in front of 10,000 unique potential customers? Well, that sounds great, but what if the click-through rate is only .01%? Now you just spent $100 for one person to actually come to your website… not so appealing now, huh?
With the right analytics in place, you can avoid these pitfalls and get more of your advertising dollars into the channels that are producing the best results. Based upon your unique business needs we will work with you to track relevant revenue-generating events and help you customize your site to facilitate more conversions: whether it’s sales, leads, or downloads, we’ve got you covered.
What Do the Numbers Mean?
Anyone can sign up for a free Google Analytics account. But what do the numbers and graphs mean? And how do you know you actually set it up correctly? You can try to call Google, but honestly, you’re better off NOT calling Google. Take it from us, the ones who have to talk with Google on a regular basis, you’re going to end up leaving the call more frustrated than when you started.
In addition to looking at the “standard” reports offered in Google Analytics, we’re well versed in putting together custom reports, graphs, and pivot tables to give you the clearest picture of where your marketing budget is going. And we’re not talking about leaving it at Google vs Facebook. We believe in metric-driven marketing, and with that comes a more in-depth look at EXACTLY where you’re spending your money and where your results are coming from.
When you combine PPC, SEO, phone call tracking, social media, content creation, and our web analytics packages, you’ll be able to know exactly how much you’re spending in each category (with even more specificity) and how much you’re getting back in return.
Set Up Web Analytics Today with Full Circle SEM
From basic Google Analytics installs to Adobe/Omniture full suite, custom analytics packages complete with PPC bid automation, and phone call tracking… Yes. We’ve done that.
If you’re ready to take your brand to the next level, call 888-757-2714 or contact us here today.