Case Study

SEO Blog
Strategy #1

Boost Organic Traffic With Engaging Content

Background

Objectives

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Our client had requested a blog strategy to help boost their organic efforts while creating a voice for their brand. The objective was to create an engaging blog and increase both organic blog traffic and general blog activity. The client was clear in their request that the content should be clear and engaging – not just the “same old” articles being posted on every website.
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Tactical Elements

PPC

Analytics

Call Tracking

Infographics

Facebook

Instagram

Actions

What We Did…

We began with a simple concept: we would focus on very topical posts, in an attempt to join the conversations that were already taking place. We established a budget and targeted 8-10 blog posts per month with 2 custom infographics and 2 videos. We added the inforgraphics and video in order to better leverage social media, where those elements are well received and share well.

We worked with the client on the posts, as it’s crucial that our writers fact check their work against the client’s own expertise. Once we had the finished blog posts, infographics and videos we scheduled them to be posted on the website every 2-4 days. In addition, as a supplementary effort to quickly get the content exposure, we added a small social media budget to promote the content. Posts were promoted on Facebook and Instagram, just to get the ball rolling.

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Results

What Happened?

The results were overwhelming, to say the least. We were blown away by the success of this strategy, as we hit a couple home runs and had multiple blog posts go viral. Over the course of 1 year we increased organic traffic by about 16X! Organic visitors in January were just shy of 1,600 – by December we were bringing in over 25k unique visitors per month. This accounts for over a 1,000% increase year over year: from 10k total unique visitors the previous year to over 110k unique visitors during our campaign. The vast majority of this new organic traffic was entering the site via our new blog posts.

Note that the results quoted here do NOT include any of the paid traffic from promoting our content on social media. This is strictly organic traffic coming from Google, Bing, etc… If you’re looking for serious gains and results like these, don’t hesitate to contact us today!

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Organic Traffic Increase

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(YoY) Blog Pageviews

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(YoY) Organic Traffic Increase

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Avg Time On Page

Reviews & Testimonials.

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North American Stone

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