How do I Get a Google Ads Certification?

To earn a Google Ads certification, you must use Google Skillshop, which is the official, free learning platform provided by Google. The process involves identifying your chosen certification path—such as Search, Display, Video, Shopping, or Measurement—and completing the corresponding training modules.

To become certified, you must pass the Google Ads exam for your chosen track via Skillshop. Each exam is composed of approximately 50 multiple-choice questions, which must be completed within a 75-minute time limit. You are required to achieve a passing score of 80% or higher. If you do not pass, you must wait seven days before you are eligible to retake the exam.

Preparation should include using Skillshop’s official study guides and courses, as well as gaining hands-on experience by managing real Google Ads campaigns. Certification is valid for 12 months, after which you must retake the exam to maintain your status as a Google Ads professional.

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