Your ad spend is already telling a story. The problem is, most PPC reports don’t tell you whether that story ends in revenue.
They highlight impressions, clicks, and cost-per-click. Useful signals, but not the numbers that decide growth. What matters is whether your campaigns are producing qualified leads, lowering customer acquisition cost, increasing lifetime value, and turning every dollar spent into measurable return.
We built Full Circle SEM around a different philosophy. By scoring calls and form submissions for quality and intent, we feed Google and Meta real revenue signals. The result is campaigns that stop optimizing for volume and start optimizing for buyers.
The metrics we obsess over are the ones that move your business. Not your dashboard.
How Our Pricing Works
PPC is not one-size-fits-all, and neither is our pricing. Your investment depends on what your campaigns actually need to perform: ad spend level, platforms managed, campaign complexity, market competitiveness, whether the focus is lead generation, e-commerce PPC, or both, attribution requirements, and the reporting infrastructure supporting your decisions.
Before we recommend anything, we start with a strategy session and an audit of your current marketing, tracking, and growth setup. This is how we make sure we can actually move the needle for your business, not just take on another account.
If we are a good fit, we will recommend the right level of service and investment. If we are not, you will leave with a clearer picture of your next steps and what it would take to get there. No pressure, no obligation.
| What Shapes Your Investment | |
|---|---|
| Ad spend level | Number of platforms managed |
| Campaign complexity | Market competitiveness |
| Local vs. national targeting | Call tracking and attribution requirements |
| Landing page or creative support | Reporting and dashboard needs |
| CRM and analytics integrations | AI call and form scoring requirements |
In most cases, ad spend and third-party software costs are separate from management fees unless otherwise agreed.
Our Two Core Offerings
We build every engagement around one of two foundations. The right one depends on whether your priority is lead generation, e-commerce PPC, or both, how important phone calls and form submissions are to your lead flow, and how much attribution visibility you need to make confident decisions.
Tier 1: PPC Management Expert-managed campaigns. Clean data. Results you can actually measure. |
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What’s included:
Best for: Businesses spending under $10k/month on ads that want reliable lead flow and expert campaign oversight without full attribution infrastructure. Also a strong fit for e-commerce brands looking for well-managed campaigns focused on ROAS and revenue. Investment: Discussed during your strategy session based on campaign scope. |
Tier 2: PPC + Full Attribution (CTM) Every call tracked. Every form scored. Every dollar accountable. |
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What’s included:
Best for: Businesses where phone calls and form submissions are core to how leads are generated and closed. Multi-location businesses, competitive markets, sales teams that need qualified lead data, and organizations that want to understand exactly what their marketing is producing in revenue terms. E-commerce brands that need granular attribution across channels to understand true ROAS and customer acquisition cost will also find Tier 2 the stronger fit. Investment: Discussed during your strategy session. Starting points depend on call volume, routing complexity, number of tracked sources, and integration requirements. |
Our Core Differentiator: Qualitative Conversion Tracking
Most agencies track clicks, purchases, and form fills. We track what those leads and transactions are actually worth.
By scoring calls and form submissions based on quality, intent, and revenue potential, and by tying e-commerce PPC performance back to revenue, we transform campaigns into something Google and Meta were built to optimize: revenue models. This means your campaigns are not just driving traffic. They are driving qualified buyers, and the platforms are learning to find more of them.
Paired with our data infrastructure, this gives you a clearer picture of estimated CAC, average LTV, and true ROI from every dollar of ad spend. Not guesses. Not vanity metrics. Data your whole team can act on.
| Our Technology Stack |
|---|
| CallTrackingMetrics (CTM): Call and form tracking with qualitative scoring |
| BigQuery: Enterprise data warehousing for all campaign and conversion data |
| Vector (Google’s Enterprise AI Agent): Data manipulation and analysis layer |
| Looker Studio: Custom front-end dashboards and reporting visualization |
| Custom AI Agent (optional): Natural language access to your full performance data |
| Google Ads, Meta, and multi-platform integration: All major paid channels supported |
Analytics & Reporting Support
Clean data is the foundation of every good campaign decision. If your tracking is incomplete or your dashboards are not telling the full story, you are making decisions in the dark.
We offer standalone analytics setup, cleanup, and ongoing reporting support for businesses that need a stronger measurement foundation before or alongside any campaign work.
Scope and pricing are discussed based on your current setup, gaps, and reporting goals.
Additional Services
When your growth requires more than core PPC management, we also support:
- Local and National SEO
- Paid Social Campaign Management
- E-commerce PPC and Shopping Campaign Management
- Landing Page Design and Development
- Content Support
- Website Design and Development
- Looker Studio and BigQuery Reporting Build-Outs
All additional services are scoped and priced based on goals and complexity.
Why Businesses Choose and Stay With Full Circle SEM
| ROI Focus | We measure what matters: estimated CAC, average LTV, and qualified conversion rate. Surface-level reporting is not enough. |
| Real Experience | Millions managed across paid search platforms. We know what it takes to drive results across budgets, industries, and growth stages. |
| Smarter Attribution | If calls and forms drive your revenue, you deserve to know which campaigns are producing them and which ones are not. We specialize in connecting marketing spend to real business outcomes. |
| Enterprise Data | BigQuery, Looker Studio, and optional AI Agent access give your team a reporting infrastructure that grows with your campaigns. Not a static PDF. Living, queryable data. |
Frequently Asked Questions
Do you require long-term contracts?
We require a 90-day minimum to give campaigns a fair chance to perform, since paid search takes time to optimize and results before that window are rarely representative. After 90 days, most clients can cancel anytime with 30 days’ notice. In cases where we negotiate a lower monthly fee, a guaranteed term may be part of that agreement. We’ll be upfront about any commitment requirements before you sign anything.
Is ad spend included in your fees?
No. Management fees are separate from ad spend and third-party software costs unless otherwise agreed.
What is the difference between Tier 1 and Tier 2?
Tier 1 is expert-managed PPC for lead generation and e-commerce campaigns without full attribution infrastructure. Tier 2 adds call and form tracking, qualitative conversion scoring, BigQuery data warehousing, and custom Looker Studio dashboards. If phone calls, form submissions, or e-commerce transactions drive your revenue, Tier 2 gives you the full picture of what is working and what is not.
Do you display pricing?
We do not publish fixed pricing because PPC is genuinely not one-size-fits-all. What it costs to run your campaigns well depends on factors we need to understand before we can give you an honest number. We will always be transparent about investment in the strategy session.
Can I start with Tier 1 and move to Tier 2?
Yes. Many clients start with PPC management and add attribution infrastructure as their campaigns scale and their need for clearer data grows.
How quickly can we get started?
Most PPC campaigns launch within 2 to 3 weeks of engagement. Call tracking and attribution setup typically takes 1 to 2 weeks, depending on routing complexity and integration requirements.
What happens if performance drops?
We monitor performance continuously and adjust quickly. You will always know what is changing, why it is changing, and what we are doing about it.
How do I know if this will work for my business?
We audit your current data, market, and lead flow before recommending anything. If we do not see a clear path to ROI, we will tell you directly and point you toward what would.
Ready to See What Your Ad Spend Should Actually Be Producing?
In a short strategy session we will look at what you are currently spending, where your leads are coming from, what is actually driving revenue, and what level of investment makes sense to produce the return you want.
If we are a good fit, we will tell you exactly what that looks like. If we are not, you will still leave with something useful.
Or call us directly: 888-757-2714