How do I Get Google Ads Certification?

To earn your Google Ads certification, you must use Google Skillshop, the official free training platform provided by Google. The process involves the following steps:

  1. Choose your certification path: You need to pass the Google Ads Search certification plus at least one other specialty, such as Display, Video, Shopping, or Measurement.
  2. Study the material: Utilize the free courses, modules, and practice exercises available on Skillshop. It is recommended to supplement this with hands-on practice in a live Google Ads account to reinforce theoretical concepts.
  3. Understand the exam format: Each exam typically consists of 50 multiple-choice questions with a 75-minute time limit. You must achieve a passing score of 80 percent or higher.
  4. Take the exam: The exams are administered through Skillshop. If you do not pass an attempt, you must wait seven days before retaking the test.
  5. Renew your certification: Certifications are valid for 12 months. To maintain your status as a Google Ads professional, you are required to retake the exams annually to account for platform updates and best practices.

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