What Questions should I Ask an Seo Reseller before Hiring?

When evaluating potential SEO reseller partners, you should conduct a systematic assessment to ensure their capabilities align with your agency’s commitment to quality and transparency. Key areas to investigate include:

Data Transparency and Reporting: Request sample client reports to verify depth and authenticity. Ensure they offer comprehensive, real-time analytics using tools like Looker Studio or BigQuery, and ask how they handle attribution for both online and offline conversions.

Ethical and Regulatory Compliance: Confirm that the reseller adheres to FTC marketing disclosure guidelines, IAB digital advertising standards, and W3C web development standards. Ask about their policies regarding data privacy and consent.

Communication Protocols: Verify the support process by asking for references from at least two current or former clients. Inquire about the onboarding timeline, the availability of a dedicated account manager, their typical response times to support requests, and how they manage escalations.

Methodology: Ask the reseller to explain their SEO methodology, how they source data, and to what extent they use AI or automation. Be wary of providers that offer absolute guarantees regarding rankings or ROI, as these are often unreliable and present compliance risks.