Category: Analytics

Google Analytics 4 has been out since October 2021, with plenty of time for the platform to prove its staying power. While the original Analytics is still in use, Google Analytics 4 is the new default and self-styled "next generation" version of the platform. Don't...

An estimated 30 to 50 million websites are using Google Analytics. [1] There is no question that this analytics platform gives countless businesses the insight needed to improve their website’s performance, traffic, and lead generation abilities. Here's a brief...