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"Time spent on site" is often mentioned in the context of digital marketing. Also known as average time on site or average session duration, time spent on site is usually discussed with bounce rate and time on page. Together, these indicate whether your visitors enjoy...
Google Analytics 4 has been out since October 2021, with plenty of time for the platform to prove its staying power. While the original Analytics is still in use, Google Analytics 4 is the new default and self-styled "next generation" version of the platform. Don't...
An estimated 30 to 50 million websites are using Google Analytics. [1] There is no question that this analytics platform gives countless businesses the insight needed to improve their website’s performance, traffic, and lead generation abilities. Here's a brief...
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