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Whether you’ve just launched your first search engine marketing (SEM) initiative or have run multiple SEM campaigns, it’s essential to carefully measure your progress to see what works and what doesn’t. You’ll need to pay attention to the right SEM metrics to do that....
Looker Studio (formerly Google Data Studio) is a playground for marketers. It lets you easily build stunning dashboards and reports packed with colorful charts and graphs that tell stories about your data. It’s flexible, powerful, and (best of all) free to use. But...
Businesses rely on digital marketing to attract new customers, increase revenue, and improve brand awareness. But one of the challenges is calculating the return on investment from SEO campaigns, social media efforts, and search ads. But for service-based businesses...
If you’re a business owner looking ahead to the rest of 2023, you’re probably setting targets and goals for this year and beyond. And, if you’re like most entrepreneurs, one of those goals may be to find a way to increase your customer base through data-driven content...
"Time spent on site" is often mentioned in the context of digital marketing. Also known as average time on site or average session duration, time spent on site is usually discussed with bounce rate and time on page. Together, these indicate whether your visitors enjoy...
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