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In today's digital world, no business is immune to the need for a solid digital marketing strategy. This includes the healthcare industry. Healthcare marketing is one of the top growing industries in the small-to-medium segment of the digital marketplace. Studies have...
Performance Max campaigns are Google's new form of digital ad. Rolled out to all advertisers in November 2021 after a year in beta, Performance Max campaigns in Google ads allow advertisers to place their ads across all Google-owned properties. For marketers, this...
As countless brands compete for the attention of consumers online, staying current on the best marketing tactics is critical. One of these tactics is search retargeting, a marketing tactic that 46% of search engine marketing professionals believe to be underutilized.1...
Whether it’s through pay-per-click ads, search engine optimization, or social media, reaching audiences through digital marketing tactics is essential for connecting with today’s internet-obsessed consumers. In fact, digital marketing alone comprises 46% of 2021’s...
You’ve decided that you’re ready to enlist the help of a professional digital marketing agency in Rochester, NY, but you want to consider your options before making a decision. Unfortunately, not all agencies have their client’s best interests in mind and may engage...
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