Many businesses think that all they need is a website in order to have a presence on the web, but sadly, that’s simply not the case, and it hasn’t been that way for a loooong time. Adding relevant content to your site weekly, biweekly or monthly is a great way to improve your search engine rankings, however, that alone is typically not enough anymore. Using pay-per-click advertising has become THE norm for advertising your business online. Read on to learn the top benefits of PPC for your business.
Attract Customers Using PPC
Like any advertising method, PPC will attract potential customers to your site, whether you have an e-commerce site or a lead generation site. The great thing about using PPC to advertise, compared to traditional print methods, is that you can truly target who your ads will be shown to, even customizing your traffic to time of day or by geography. A billboard, for example, cannot provide that type of customized targeting. You can choose a general location, but the people traveling to that area may or may not need your product or services. Instead with PPC your ad will be shown to those people who are already searching for what you provide. The best part is that with PPC, you only pay for the actual clicks to your website. With proper targeting, some killer keywords, and of course appropriate landing pages, you can really maximize your advertising dollars spent.
So Much Flexibility!
With PPC, you have ultimate control over what keywords trigger your ad, what time of day your ads will be shown; you can target a particular geographical location or not. You can choose to show one type of ad for mobile devices while choosing another type of ad for desktop views. Your budget can be super low or you can spend in the millions. You truly can customize your advertising efforts using PPC, and then you can tweak it once you start to look at your analytics to figure out what’s working and what maybe needs to be paused or turned off completely. You can create a Google Adwords account, for example, super easily and quickly and have your ads appearing within a few hours. Of course, we would recommend a little research and development before you turn your ads on with an unlimited budget, but once you are ready to go live, you can do so quite quickly.
If you create your ad and set you daily budget and find that you are pulling in more leads than your team can handle, you can turn down your budget in order to make sure your customers are still getting quality service. Once you are caught up, go ahead and crank that ad back up.
How do you REALLY know how people are finding you without analytics? It’s often very difficult to figure out your ROI in traditional print advertising methods. With pay-per-click advertising, you can measure campaign effectiveness very easily, especially if you are also employing tools like phone call tracking and google analytics. One of the main benefits of PPC is that you’ll have consistent reporting available that is truly up-to-the-minute.
What are You Waiting for?
If you aren’t using PPC for your business marketing, you are really limiting your business growth. If you’d like to find out more about how to get started, give us a call at Full Circle SEM today.