Category Archives: Info

General information about products and services both within Full Circle SEM and the industry as a whole.

Google PR Stunt Feeds Opioid Crisis, Threatens Small Businesses

CLICK HERE to Sign The Petition For Google To Allow Addiction Treatment Advertising In what can only be described as a failed PR stunt, Google recently stopped showing ads for addiction treatment searches.  With complete disregard for the people (and businesses) to be impacted, Google framed the decision as a move of compassion and…
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Benefits of PPC for Your Business

Many businesses think that all they need is a website in order to have a presence on the web, but sadly, that's simply not the case, and it hasn't been that way for a loooong time. Adding relevant content to your site weekly, biweekly or monthly is a great way to improve your search engine…
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Top 5 Misconceptions about Online Reputation Management

Online reputation refers to the customer feedback that a business receives via the Internet. Online reputation management is the practice of monitoring reactions, identifying problems before they manifest and addressing responses that are potentially damaging. ORM is a large and sometimes complex focus, and that intricacy has led to some common misconceptions that are detrimental.…
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How to Increase Website Conversions for Your Business

Solely having a website isn’t enough anymore. If your website isn’t working for you (as in actually driving people to call you, order your product, or fill out a web form) then you aren’t utilizing your site to its fullest potential. While conversions can be measured in different ways for different sites, it’s important to know…
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