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When there are a variety of marketing channels your business could leverage, how do you decide which path is best for you? The truth is that PPC advertising isn’t right for every kind of business or every stage. High advertising costs with little ROI to show for it is...
Every business relies on a steady influx of new customers, no matter the industry. Businesses can’t rely on their existing customers to sustain growth, so there’s always a need for more leads. Lead generation with pay-per-click (PPC) is one of the fastest and most...
Since October 23rd, 2000, Google Ads (then known as Google Adwords) has climbed to the top of the most effective digital paid advertising methods online. We’re going to shine a light on the impact of this marketing method, and we’ll even give you some help with Google...
Given the trajectory of the world wide web over the last decade, we will never see a day where online platforms aren’t being changed, optimized, enhanced, or upgraded. The same is true of strong Google ads campaigns. Being the number one search engine online and with...
Every strong PPC campaign is built on the back of PPC keywords. How keywords and phrases are selected will enhance the relevance of which ads the search engine provider serves to match searches. But, what's the best method of choosing PPC keywords? Keywords are one...
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