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Auhtor: Justin Ober

Justin Ober

Justin built his first website and eBay store while in high school (circa 1999) and has had a hand in internet marketing ever since. After graduating from Penn State University he headed for warmer weather in sunny South Florida, where he worked on both the client and agency side of digital marketing. Yada, yada, yada, he's since managed over $30 million in digital ad spend and is an expert in all things PPC.
Updating Your Google Ads Campaigns

Updating Your Google Ads Campaigns

Given the trajectory of the world wide web over the last decade, we will never see a day where online platforms aren’t being changed, optimized, enhanced, or upgraded. The same is true of strong Google ads campaigns. Being the number one search engine online and with...

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A Brief Guide to Choosing PPC Keywords

A Brief Guide to Choosing PPC Keywords

Every strong PPC campaign is built on the back of PPC keywords. How keywords and phrases are selected will enhance the relevance of which ads the search engine provider serves to match searches. But, what's the best method of choosing PPC keywords? Keywords are one...

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Top 4 Key Website Engagement Metrics

Top 4 Key Website Engagement Metrics

You measure almost anything on your website—traffic, bounces, clicks, etc. Evaluating engagement metrics is when you determine what happens after a searcher arrives on your website. Essentially, you measure whether or not your website is as effective as possible. With...

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