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Given the trajectory of the world wide web over the last decade, we will never see a day where online platforms aren’t being changed, optimized, enhanced, or upgraded. The same is true of strong Google ads campaigns. Being the number one search engine online and with...
Every strong PPC campaign is built on the back of PPC keywords. How keywords and phrases are selected will enhance the relevance of which ads the search engine provider serves to match searches. But, what's the best method of choosing PPC keywords? Keywords are one...
Business owners running PPC in Rochester don’t want to miss this breakdown of Google’s Responsive Search Ads (RSAs). Are they better or worse than the old Extended Text Ads? What are the best features? Here’s everything you need to know if you’re running your own...
Taking the conventional approach to digital marketing and ad buying will only put you in the same race as all of your competition and the noise. It’s better to run and win an online race of your own making and to do that, you have to think outside the box. That’s what...
You measure almost anything on your website—traffic, bounces, clicks, etc. Evaluating engagement metrics is when you determine what happens after a searcher arrives on your website. Essentially, you measure whether or not your website is as effective as possible. With...
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