Making the most of Google ads is critical to securing your brand’s future, especially as a local business. After all, local Google ads can help bring people to your brick-and-mortar storefront quickly! But to use Google ads successfully, you have to adopt effective Google ads management practices. Let’s take a closer look.
What is Google Ads Management for Local Businesses?
In a nutshell, Google ads management for local businesses involves:
- Planning the Google ads (PPC or pay-per-click ads) that you choose to use
- Competing for specific keywords based on your budget and their competitiveness
- Using good SEO keywords and strong copy to compel people to click on your website and visit your retail business
In the long term, Google ads management means monitoring your existing PPC ads and seeing how they perform. As you gather more information about the best ads and what your target audience members prefer, you can continually iterate on and improve your PPC campaign to make them better and more attractive with time.
Bottom line: Google ads management allows you to market more effectively on Google than ever before!
The Advantages of Strong Google Ads Management
There are many significant benefits to effective Google ads management for local businesses. Together, these benefits could be the advantage your business needs to stand head and shoulders over the competition and get as many local customers as possible to walk through your doors.
Better Use of Your Budget
For starters, Google ads can help you make the most of your small to medium marketing budget, but only if you’re doing it right.
With PPC advertising, you have to choose to bid on certain keywords,1 and some keywords are more expensive than others! If you plan your Google ads correctly and practice good Google ads management, you’ll use every dollar wisely and maximize the placement of your pay-per-click ads so they get in front of as many eyeballs as possible.
In doing this, you’ll only pay for high-value traffic and likely customers, not people who aren’t very likely to pay your business a visit.
Competitive PPC Bidding
As mentioned above, Google ads management allows you to practice competitive PPC bidding. 2 It might not make sense, even the location of your business and your budget, to compete for the highest price keyword in your niche or market.
It might, instead, be wiser to use your money for mid-level competitiveness keywords and put PPC ads in front of customers with more specific search terms. For example, a customer seeking out a particular service or product you offer in your local area might be better served with a PPC ad that specifically references those keywords instead of more generalized, high-priced keywords.
Competitive PPC bidding is both practically beneficial and great for your marketing longevity. As we said earlier, this will ensure your marketing budget goes further and pays for more ads overall.
Improved Distribution of Your Team’s Talents
In addition to those benefits, Google ads management allows you to distribute your team’s talents better. For example, suppose you hire a PPC ad management agency. In that case, your team members can focus more on other elements of your business, like customer service, sales, product creation, or something else entirely.
You don’t have to spend valuable time and human resources on Google ads management or keyword research, particularly if you aren’t already well-versed in this subject. SEM agencies can do it all for you and provide other key benefits and services based on your needs.
Getting PPC Services in St. Augustine
Fortunately, you can see all the above benefits and much more with pay-per-click services from Full Circle SEM. As a comprehensive search engine marketing agency, we’re well-equipped and ready to assist with your Google ads management needs. We will help you devise and implement a strong Google ads marketing campaign and, monitor your ads, adjust them as needed, and report back to you as things progress.
With Full Circle SEM, your PPC ads will be more effective and bring more people to your local business than ever. Get in touch with one of our representatives today to learn more!
Sources:
[1] https://searchengineland.com/guide/what-is-paid-search
[2] https://www.searchenginejournal.com/best-ppc-bidding-strategy/376353/
